One of the best and cheapest ways to advertise a business is by using promotional items. Businesses can use these items to introduce a new product to their range of products, give thanks to loyal customers and employees and even promote a new service. There are many items that can be used as a promotion, including water bottles, mugs, pens, umbrellas, notepads; pretty much everything goes with a little bit of creativity from a company's marketing department.
Water Bottles Make Great Promotional Items
Water bottles are used quite a lot in marketing promotions. The main reason why they are so popular is that they are very affordable. Simply put, they do not easily break the company budget. There is no need for expensive tools and items to be used for promotional materials. Even a single pen will suffice and make the customers happy. These items make the customers feel special and taken care of by the company and will encourage them to remain loyal.
There are different types of water bottles that businesses can choose for this type of marketing campaign, and the good thing is, these bottles don't need to be expensive at all. There are water bottles made of all sorts of materials, including polycarbonate, plastic, and aluminum, and no matter which material is used, if the intent is getting the logo on the bottles, they should not look cheap. These water bottles are used by people every day, which means that they have a high visibility in public places. And that is what a company wants most, visibility.
Water bottles are a great choice for a promotion. They should be given away as gifts to as many people as possible. People carry them everywhere; they put them on tables, on chairs; they take with them on bicycle trips and while they are jogging; they have them around while sitting in the park watching their children play. Branding is everything, and water bottles do help with branding when companies give them to people to use in their daily activities.
Logos Make Only a Small Part of Promotion
The bottles have a lot of writing space on them, which means that the logo is only one small part of what can be added to the bottle. For example, company details, the company slogan, the shop location, the image of the company building might all appear on a bottle- the choice is really only limited by imagination. Sometimes the entire bottle surface can be used for advertising. Of course, it is important that the bottle is also practical. The more versatile the bottles are, the better the company promotion.
Unique designs are also an important feature and they should match the company logo. Bright designs are very useful, as well as those that can be easily identified by the logo. For example, if the logo is blue, a matching blue design in a similar shade of blue will work well. Alternatively, a contrasting color, such as orange, is also very effective and eye-catching.
All in all, water bottles work well as promotional material and business owners should seriously consider using them. Bottles, such as insulated water bottles, are very popular with everyone, including bikers, joggers, walkers, shoppers, and should not be easily discounted.